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NBC Pushes Too Far in Bringing Bode Miller to Tears"
Bode Miller had just tied for a bronze medal in the men's super-G at the Olympics in Sochi, Russia, on Sunday and it was time to be interviewed. NBC had already established Miller's quest as an emotional story line, putting a microphone on his wife, Morgan, to hear her reactions to his races, and having the couple sit for an interview with Tom Brokaw. He was being humanized — as the changed man, the family man, the mature 36-year-old whose brother had died last year.

This is the type of storytelling that lubricates NBC's prime-time Olympic engine.

This time, the engine backfired.

It was not out of bounds for NBC's Christin Cooper to ask a medal winner questions about his brother's death. (The snowboarder Chelone Miller died last year at 29.) It was a relevant area to pursue, part of his Olympic biography. And Miller brought it up in response to her first question, saying that he had "a lot of emotion riding" on the race.
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She picked up on that quickly and asked, "Bode, you're showing so much emotion down here, what's going through your mind?" That probably should have been the last question about his brother. This was, after all, an interview with a great skier who had just won a bronze medal, the sixth Olympic medal of his career. He had done no wrong to be milked for more emotion than he wanted to reveal.

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